New arrivals!

FOR DAD, GRANDPA, GRANDAD, AND FATHER FIGURES 8.11.2025
For the dad who already has everything – luckily, everyone always needs socks! We’ve packed the best gift options into one easy package.
FOR DAD, GRANDPA, GRANDAD, AND FATHER FIGURES 8.11.2025
For the dad who already has everything – luckily, everyone always needs socks! We’ve packed the best gift options into one easy package.

100%
Made in Finland - UphillSport | Sukkamestarit | TOEZZ Hockey
Exceptionally responsibly made merino wool socks for dressing and exercise.
BEHIND THE SCENES
In life-like socks at Sukkamestarit

How do I choose the right socks for autumn?
Autumn is perhaps the most versatile and demanding season when it comes to dressing. Mornings can be chilly, the afternoon sun may surprise us with unexpected warmth, and the evening often brings f...

A new era of technical socks - Rolf Ekroth's SS26 collection breaks boundaries
In the world of fashion, conventional boundaries can always be broken. While in everyday life we often see well-defined categories and frameworks - for sportswear, office wear, leisurewear - the re...

When a quality product wins: how a Finnish sock invaded the Danish army
The sock industry jackpot - the story of the competition that opened the doors for a small Finnish sock factory to Europe and NATO procurement.Socks are often underrated accessories, they are "just...
FOR THE AUTUMN HOLIDAYS
with 10% discount
Let customers speak for us
Choose from popular products
Customer Top Products last week
For more demanding feet
OPENNESS
NATIVA™ -merino wool
- a wool with nothing to hide.
All the wool we use is traceable back to the farm.
Discover the wool production chainNO MORE FEELING OF TIGHTNESS

































































































